In an ‘everything as a service’ economy, it makes sense to want Branding to be BaaS. An orchestrated offering of disciplines… as a Service.

Be do say


Brand impact is only created when all disciplines dance together, at any size or scale. BaaS is a complete offering. Always fit for purpose and tailored to the appropriate size of the organization and its ambition.

view services

Must reads

Hans Rosling


Malcom Gladwell


Seth Godin


Ray Dalio


Brands don’t need managing

Branding is a tough topic and almost impossible to talk about without agreeing to the definitions at the start of the conversation. There are more words like this: innovation and communication are also almost impossible terms to work with as…

The ROI of (re)branding is like that of putting on your shoes

For many things, the ROI is difficult to calculate. Take for example getting dressed in the morning, putting on your shoes, or the "ROI of your Mother", as Gary Vaynerchuk puts it (the video below is totally worth it, check it out to see the…

I am looking for a new colleague!

I am looking for a young professional in the field of branding and communications. Do reach out if this you, or if you know someone like this. Profile: - intelligent, and smart, curious and eager to learn about branding, PR, Corporate…

Robin Schaffer

Robin Schaffer
Director Analyst Relations

I’ve been in the tech marketing world for decades, and Leoni Janssen stands tall as a supreme professional. She is sharp as a tack, creative, committed and very inspiring. Under pressure, she calmly guides the team to smart solutions with an always positive attitude. She is innovative and knows how to execute her great ideas.

© Leoni Janssen Consultancy B.V. 2020. All rights reserved.