BaaS

BRANDING AS A SERVICE

In an ‘everything as a service’ economy, it makes sense to want Branding to be BaaS. An orchestrated offering of disciplines… as a Service.

Be do say

Services

Brand impact is only created when all disciplines dance together, at any size or scale. BaaS is a complete offering. Always fit for purpose and tailored to the appropriate size of the organization and its ambition.

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Must reads

Factfullness
Hans Rosling

Blink

Blink
Malcom Gladwell

Linchpin

Linchpin
Seth Godin

Principles

Principles
Ray Dalio

Blog

Brands don’t need managing

Branding is a tough topic. Brand professionals are not always straight about what they mean. But generally speaking BU directors, general C-suite executives, Sales leads, professionals who work in companies and who invest in them and sometimes…

What is the ROI of putting your shoes on?

For many things, the ROI is difficult to calculate. Take for example getting dressed in the morning, putting on your shoes, or the "ROI of your Mother", as Gary Vaynerchuk puts it (the video below is totally worth it, check it out to see the…

I am looking for a new colleague!

I am looking for a young professional in the field of branding and communications. Do reach out if this you, or if you know someone like this. Profile: - intelligent, and smart, curious and eager to learn about branding, PR, Corporate…

Robin Schaffer
 

Robin Schaffer
Director Analyst Relations

I’ve been in the tech marketing world for decades, and Leoni Janssen stands tall as a supreme professional. She is sharp as a tack, creative, committed and very inspiring. Under pressure, she calmly guides the team to smart solutions with an always positive attitude. She is innovative and knows how to execute her great ideas.

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