In an ‘everything as a service’ economy, it makes sense to want Branding to be BaaS. An orchestrated offering of disciplines… as a Service.

Be do say


Brand impact is only created when all disciplines dance together, at any size or scale. BaaS is a complete offering. Always fit for purpose and tailored to the appropriate size of the organization and its ambition.

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3 tips for selecting experts, agencies and team members

Selections can be painful and messy. You get apples and pears to compare or the one is easier to talk to and understands your business and the other ones seems a strong executer. What to go for. Here is how i do that.

….That’s the question

How do you learn what you need to know? How do you get information from others? If you talk you never learn anything, if you ask and listen you get wiser. This is my magic question. What is yours?

What parallel parking skills have to do with quota for women leaders

This everyday story is for everyone who thinks that biases against women no longer exist, for those who naturally assume that the world already is equal between the sexes. Just a point of view from a lady who knows how to park a car.

Robin Schaffer

Robin Schaffer
Director Analyst Relations

I’ve been in the tech marketing world for decades, and Leoni Janssen stands tall as a supreme professional. She is sharp as a tack, creative, committed and very inspiring. Under pressure, she calmly guides the team to smart solutions with an always positive attitude. She is innovative and knows how to execute her great ideas.

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