BaaS

BRANDING AS A SERVICE

In an ‘everything as a service’ economy, it makes sense to want Branding to be BaaS. An orchestrated offering of disciplines… as a Service.

Be do say

Services

Brand impact is only created when all disciplines dance together, at any size or scale. BaaS is a complete offering. Always fit for purpose and tailored to the appropriate size of the organization and its ambition.

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Must reads

Factfullness
Hans Rosling

Blink

Blink
Malcom Gladwell

Linchpin

Linchpin
Seth Godin

Principles

Principles
Ray Dalio

Blog

Hiring: Operational manager – Brand and Communications agency*

Nothing gets by you. You notice the said and unsaid; you have a clear antenna for the needs of others. You are smart, on your feet and proactive. You hear something and you conclude the logical next steps. You have a strong intuition on when…

Brands don’t need managing

Branding is a tough topic and almost impossible to talk about without agreeing to the definitions at the start of the conversation. There are more words like this: innovation and communication are also almost impossible terms to work with as…

The ROI of (re)branding is like that of putting on your shoes

For many things, the ROI is difficult to calculate. Take for example getting dressed in the morning, putting on your shoes, or the "ROI of your Mother", as Gary Vaynerchuk puts it (the video below is totally worth it, check it out to see the…

Robin Schaffer
 

Robin Schaffer
Director Analyst Relations

I’ve been in the tech marketing world for decades, and Leoni Janssen stands tall as a supreme professional. She is sharp as a tack, creative, committed and very inspiring. Under pressure, she calmly guides the team to smart solutions with an always positive attitude. She is innovative and knows how to execute her great ideas.

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