Bas van Driel Krol – the visual expert
Bas has a paced and dry sense of humor and the sharp eye of an observer. He is a passionate designer looking to push the boundaries for brands, agencies and himself.
Bas works freelance, and is very skilled in creating full online experiences. He develops brand identities, guidelines and he functions as a consumer grade art director and creative lead for multiple advertising agencies. He has recently led UX and UI projects for Adidas, Philips, ING and Randstad Group.
He has been around. Twenty years ago, he founded Extrea Multimedia and was the Creative Director of this boutique studio. Here he focused on creating innovative online and offline brand experiences, rich internet applications and e.g. did (re)branding projects for large publishers.